#1 – Cut Costs: Green restaurants cut energy, water, and waste costs. Eco-friendly restaurants may also take advantage of rebates, incentives, and other money-saving programs.
#2 – Publicity: Green restaurants or simply those making a concerted effort to increase efficiency and reduce its impact on the environment are newsworthy stories for your local media.
#3 – Inspire and Improve Staff Productivity and Morale: Currently, most restaurant employees are between the ages of 20 and 30. This demographic and age group have proven to be very environmentally aware, and want to work for businesses that are making real environmental changes.
#4 – Attract New Customers and Increase Customer Loyalty: Statistics show that 80% of Americans identify themselves as environmentally concerned. The growing trend in restaurant dining is that consumers want to feel as if they’ve done something good, other than just having a nice meal. This fact alone can drive in new customers and create loyal ones.
#5 – Create a Healthier Environment: Comprising 10% of the American economy, the restaurant industry exacts a large impact upon the air we breathe, the food we eat, and the water we drink. Choose to make a positive impact on our world.
Source: The Green Restaurant Association, www.dinegreen.com